Reading
Assumptions are things believed but not verified. They often sit underneath a plan, making it feel stronger than it really is.
Key points
- An assumption is not automatically wrong, but it should be named.
- Good updates separate what is known from what is being assumed.
- The strongest question is: what must be true for this plan to work?
Examples
Real estate example
A busy road means customer traffic. That assumes visibility becomes visits, and visits become qualified buyers.
Operations example
A shorter form will increase completion. That assumes the form length is the main reason people quit.